Skip to main content

Quiet Luxury: The New Definition of Luxury

Quiet Luxury: The New Definition of Luxury

In a world that often glorifies excess and opulence, there is a rising trend that embraces the essence of subtlety and refinement - Quiet Luxury. This refreshing concept has redefined the way we perceive and appreciate luxury, transcending beyond materialism to create a more meaningful and authentic experience. At After Eight, we embrace the ethos of Quiet Luxury, offering you an exquisite selection of fashion that exudes elegance, sophistication, and understated allure.


What is Quiet Luxury?

Quiet luxury is a concept that represents a shift in the perception of luxury, focusing on subtlety, authenticity, and a deeper connection with garments. It emphasises the intrinsic value of products rather than the external branding or logos associated with them, celebrating the beauty of high-quality craftsmanship, attention to detail, and the use of premium materials. 

Quiet Luxury transcends the concept of fast fashion and its transient trends. Instead, it celebrates the notion of sustainable luxury, where high-quality garments are made to endure the test of time. Investing in high-quality garments means embracing a wardrobe that will retain its beauty and allure for generations to come. By focusing on quality over quantity, there is an aim to reduce fashion waste and foster a culture of mindful consumption.


How After Eight is embracing Quiet Luxury

In an industry flooded with mass-produced fashion, we take pride in showcasing garments that are the epitome of artistry and craftsmanship. 

Each of our collections are carefully handpicked by our Founder, Em Petterwood, who  collaborates with designers who share our passion for sustainable practices and ethical production, ensuring that each piece leaves a positive impact on both the wearer and the world. From intricate detailing to precision tailoring, our boutique's selection celebrates the beauty of understatement, where quality materials and impeccable tailoring do the talking, leaving a lasting impression with every step taken.


Incorporating Quiet Luxury into your wardrobe

We are going to break down ways you can incorporate quiet luxury into your life with a few easy tips:

  1. Invest in high-quality materials: This is one of the most important things you can do to create a sense of quiet luxury in your wardrobe. Look for pieces that are made from natural materials, such as cotton, linen, wool, leather, cashmere, and silk. These materials will last for years to come and will only become more beautiful with age.
  2. Timeless design: When it comes to quiet luxury, trends are not important. Instead, focus on pieces that will never go out of style. Look for classic silhouettes, neutral hues, and understated patterns.
  3. Pay attention to the details: The devil is in the details, so don't overlook the little things when it comes to quiet luxury. Look for pieces that are well-made and that have attention to detail, from impeccable stitching to hand-finished edges.
  4. Don't be afraid to spend a little more: Quality often comes with a higher price tag, but when you invest in high-quality pieces, you're less likely to have to replace them as often. This reduces your cost per wear, whilst also helping the environment.


Quiet luxury aims to create a lifestyle that is both luxurious and sustainable with pieces that you love and that will last for years to come.

At After Eight, we stock a carefully curated selection of brands that exemplify quiet luxury, offering high-quality, timeless pieces to upgrade your wardrobe with.


Shop now.

Continue reading

The Top Fashion Trends of the Season

The Top Fashion Trends of the Season

A look inside: After Eight Up Late x Friends with Frank

A look inside: After Eight Up Late x Friends with Frank

Your Cart
Your cart is currently empty.
Click here to continue shopping.