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Mini Series Pt 2: Buy Once Buy Well.. It’s time

Mini Series Pt 2: Buy Once Buy Well.. It’s time we stop buying multiple of the same jumpers or tees in different colours each year and invest in quality and timeless pieces that you will wear for years to come. Our moto: Buy Once, Buy Well.

Autark Balloon Sleeve Blouse. The perfect top wit

Autark Balloon Sleeve Blouse. The perfect top with jeans and heels for a fun night out with friends.

Proudly made in Australia.

Rochelle (E-comm Manager) has this piece on high rotation.

Style and comfort together. Our Bondi Born Ede

Style and comfort together.
Our Bondi Born Eden Tank and Eden Pants are made from a Japanese silky satin using AZO-free recycled polyester.
Worn together or seperate, these pieces are wardrobe essentials that will last the test of time.

Meet Emma. She's the heart and soul behind our bus

Meet Emma. She's the heart and soul behind our business (and a master of many talents). A few words from her:

In 2016 I moved from the fast pace of city-life in Melbourne to Tassie with my husband, Josh and 10 month old son, Charlie. I was a new mum, I'd bid farewell to a much-loved corporate career, and said hello to a new, much slower city. It was the beginning of a what has become a very exciting journey.

The seed for After Eight was planted when I began renovating my “forever home” with the help of @flackstudio_. I became far more mindful of the importance of buying once and buying through making forever purchases – furniture, ﬁxtures and ﬁttings. It was a far cry from the IKEA purchases of my 20s.

It was a concept that began ﬂowing into my wardrobe choices as well, as I started to redeﬁne my style following the births of my boys, Charlie (6), Leo (4), and buying much more mindfully. I'd ask myself "do I want it or do I need it".

And eventually this desire for a more sustainable approach to fashion inspired the idea for After Eight.

The thing that I have enjoyed most while creating After Eight (aside from being surrounded by beautiful clothes everyday) is connecting with the incredible designers who are paving the way for a more sustainable future. And, the enriched conversations with friends and customers about the positive impact we can have through what we wear and where we choose to shop.

@its_aftereight